About Calwest Marketing

About Our Company
Our Team Structure
Our Customers
Our Facility
Our Staff

About Our Company
Calwest Marketing and DNA Distributors are a 32-year-old Manufacturer's Representative Firm and Distribution Company. The two companies operate independently but share many resources to create a unique synergy.

Our Team Structure
Our representative team is achieving the goals of top Consumer Electronics Industry Manufacturers. This is done through a thorough understanding of our market and outstanding relationships with our dealers. Our sales team has over 100 years combined experience in the Consumer Electronics Industry. We understand what it takes to be successful at both the wholesale and retail level. We are detail oriented and deliver results. One of the foundations that we have built the company around is a commitment to a strong training and product specialist program. We have a dedicated product specialist for each product category that we represent. These individuals are in the market everyday visiting stores, making sure the product is working properly, merchandised effectively, and training the salespeople to understand the features and what they mean to the customer. We believe that we cover the four pillars necessary to ensure success: merchandising, training, marketing, and sales promotion. We take nothing for granted and continue to grow our business through hard work and attention to detail. We are constantly working with our business partners to guarantee sell through.

Our Customers
While our roots are in audio, over the years we have adapted to the market as consumer tastes have changed, as channels of distribution have changed and as population and ethnic mixes have changed. All of these changes have represented both challenges and opportunities. We currently have customers and do business in all of the channels listed below. The area where we are seeing the greatest growth, and greatest potential, are the Hispanic Department Stores (Dearden's, La Cuarcao and Famsa. These are not new markets for us as we have been doing business in this area for over twenty years. The following represents our current customer base and we would be happy to provide examples of specific customers upon request:
Hispanic Department Stores
Hispanic Furniture Stores TV/ Appliance Dealers
Department Stores Custom Installers (Mobile Electronics and Home Theater)
Home Theater Specialists
Home Audio/Video Specialists
Internet Retailers Distributors
Car Audio Specialists Marine
Automotive Expeditors

Our Facility
Our 11,000 square foot facility is located in Los Alamitos and is centrally located in the heart of Southern California. We have a fully operational showroom to showcase Home Theater products. This allows us to be the demo facility for our Custom and provide their clients an opportunity to see Home Theater Systems in full operation. In addition to the home showroom, we have a complete MTI car audio display. This display is active and allows for switching of head units, amps, and speakers. To complement our showrooms, we have a training facility. This enables us to conduct training seminars for our manufacturers on new product rollouts and certification testing for our Custom Installers. We can also use this for "open house" events and mini CES selling events in the spring and fall. Calwest Marketing and everyone at DNA Distributors would appreciate the opportunity to discuss with you the many services we can provide you in helping you reach your goals in the Southern California, Arizona and Las Vegas markets.

Our Staff
Only the best in the business:

	Michael McManus, President Responsibilities: Communication with Manufacturers Sales and Market Manager Key Accounts and Internet Sales Mike has over 25 years in the Consumer Electronics industry. Prior to becoming a partner in Calwest Marketing Mike was the VP of Sales and Merchandising for Dow Stereo and Video in San Diego, California. As VP of Sales and Merchandising Mike was responsible for virtually all areas of business management and development. This included new store design, purchasing, sales management, vendor negotiations, forecasting and budgeting. Dow was sold to Tweeter in 1999 and Mike took a position as Internet Merchandise Manager. In this capacity Mike was responsible for purchasing, forecasting and developing the operation and infrastructure for the fulfillment center. Office 760-729-6768 Fax 760-729-6768 Cell 760-447-5575 mmcmanus@calwestrep.com
	Marcus Sorenson, Chairman Responsibilities: Business plan Work with Mike and reps on individual product market plans Computer Systems New Opportunities Distribution Company Marcus and his wife Judi started Calwest Marketing (formerly Calwest Marketing South) in 1973 and have been fortunate to represent Kenwood all of this time. Since Mike joined Calwest Marcus’ responsibilities have shifted to operations and the development and marketing of the distribution arm of the company. Office 714-527-1397 Fax 714-527-6753 Cell 714-342-8035 marcus@calwestrep.com
	Judi Sorenson, Vice President of Finance Responsibilities: Accounting issues Order system and commission reconciliation Payroll Judi has managed the money side and inside operations of the business since the beginning. Without Judi's firm hand the company might not have survived the multitude of changes that have taken place in the rep business over the past 32 years. Office 714-527-1397 Fax 714-527-6753 SeeJudi@aol.com
	Debbie Morales, Office Manager Responsibilities: Order Processing Dealer and factory communications Supervise office personnel Debbie has managed all order processing, and much of the day to day contact with our manufacturers, for 13 years. Deb is recognized as one of the best "inside people" in the industry. Office 714-527-1397 Fax 714-527-6753 Debbie@calwestrep.com
	Reina Escobar, Administrative Assistant Responsibilities: Order processing Sales support materials Office 714-527-1397 Fax 714-527-6753
	Wayne Krauss, Sales Responsibilities: Home Audio and Custom Install market development Hispanic Department Store and market development Sales of all product lines for Metro LA and N. Orange County Wayne is another industry veteran and a key member of the Calwest team. Wayne is our resident audiophile. He loves the gear and, more important, loves to sell it. Wayne was presented the Kenwood Field Rep of the Year for his efforts in placing and supporting the Kenwood Sovereign line of products. He also won the Rep of the Year for Kenwood Car Audio in 2004. In addition to his sales ability, Wayne is also one of the best product and sales trainers in the industry. The fastest growing consumer electronics segment in S. California is the Hispanic department store and Wayne has full responsibility for developing this very important market channel. Do to Wayne’s efforts our business continues to grow at a significant rate for the past 8 years. Office 310-324-1946 Fax 310-324-1946 Cell 310-874-6072 wayne@calwestrep.com
	Jason Fine, Sales Responsibilities: Sales of all product lines for Orange County, Inland Empire and San Diego Jason has been with Calwest for 5 years. Prior to joining Calwest Jason spent 10 years in retail in Washington and S. California. Jason is both a strong product and sales guy. Office 949-598-9792 Fax 949-598-9792 Cell 949-632-2342 jason@calwestrep.com
	Michael katzman, Sales Responsibilities: Sales of all product lines for the San Fernando Valley, San Gabriel Valley, Coast and Bakersfield. Michael has been with the Calwest organization since 1995. He has a strong background in retail, advertising and account management. All of our reps work with our accounts on “sell through”. Michael’s background in advertising and retail management make him especially good at this. Cell 818-606-5199 michael@calwestrep.com
	Jeffrey Synder, Sales Responsibilities: Sales of all product lines for the Arizona, New Mexico, and El Paso, Texas territory. Jeff has been with The Calwest organization since August of 2005. Prior to that he was the National Sales Manager for Maxxsonics. He has prior field rep experience and has worked on the Manufacturer's side for the past fifteen years. He has a strong background in sales training as well. Office 623-772-9236 Fax 623-772-9236
	Armando Luna, Distribution Manager (DNA Distributors) Responsibilities: Manage distribution arm of the company Inside and outside sales support Armando has been with Calwest since September 2003. Prior to joining Calwest Armando spent 8 years in retail Mobile Electronics, both in Sales and Installs. Office 800-385-1575 Fax 714-527-0640 Armando@dnadist.com
	Kim Parker, Accounts Receivable (DNA Distributors) Responsibilities Accounting for distribution arm of the company Helps with inside sales Kim has been with Calwest for 15 years. Office 800-385-1575 Fax 714-527-0640 kim@dnadist.com
	Josh Nichols, Inside Sales (DNA Distributors) Responsibilities: Inside sales Customer support Josh has been with Calwest since January 2004. Office 800-385-1575 Fax 714-527-0640
	Jeff Brammer, Warehouse Manager (DNA Distributors) Responsibilities: Run daily warehouse operations Shipping and receiving of all product Jeff has been with Calwest for 4 years. Office 800-385-1575 Fax 714-527-0640